Kay Vasey
© ICON Magazine
Harnessing immersive media to empower youth for a safe, sustainable, future.
Tech for Good Expert | AR/VR Igniting Planetary Protection | Future-Ready Educator
ABOUTHi I'm Kay, a digital futurist on a mission to help young people thrive in a fast-changing online world.
With a background in technology law, immersive media, and education, I have led the development of award-winning AR/VR experiences and mobile games in collaboration with Apple, Meta, and the UN Environment Programme.
I believe that to inspire the next generation to care about people and our planet, we must meet young people where they already are: inside games and digital spaces, using immersive worlds to spark curiosity, planetary protection, action, and behaviour change through learning and play.
OCEANXYou can't make someone care about the ocean by telling them to.
As Director of Immersive & Digital Experiences at OceanX Education, I build entry points that don't just teach people about the ocean — they make people feel like they've been there.
My kids run in the opposite direction if I ask them to watch a nature documentary. But when I invite them to play Hungry Shark by Ubisoft, or step inside an immersive room by teamLAB, they are glued to my side. They light up. They ask questions.
Role-playing, gesture-based interactions, stunning digital visuals and being inside the experience not feeling distant from it. That's the difference.
Examples of the work I have done at OceanX
The OceanX Education Hackathons
To crack the code on ocean education, you first need to understand the problem. That's what the OceanX Education Hackathons are about - bringing together digital artists, creative technologists, scientists, educators and storytellers to ask one question: how do we make people genuinely care about the ocean?
Recent Hackathons
Previous work
Previous work
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![Two children with backpacks standing on rocky terrain, looking at a futuristic cityscape with tall buildings glowing pink and purple at night, and a large logo of a kid climbing a shield with the letters "ID" in the sky.]()
k-ID
Previously, as Head of Youth and Family at k-ID, I lead the development of privacy-first tools that help young people navigate digital spaces safely. Through co-design with youth and partnerships with leading child safety organisations, we shaped the future of the internet for kids and teens globally.
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![Colorful logo for Sky Farm Island with buildings, trees, and a person standing on a rooftop in the background.]()
Sky Farm Island
My passion for engaging youth led me to create Sky Farm Island, the world's first urban farming game on Roblox that aims to inspire kids to grow and eat their greens. This game showcases Singapore's innovative food production systems while inspiring real-world action, earning recognition as a two-time finalist in the UN's Playing for the Planet Green Game Jam 2024.
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![Pink background with white logo and text for MeshMinds Foundation.]()
MeshMinds
As the founder of MeshMinds, I built an award-winning creative technology studio and foundation that invests in games for good. By connecting impact artists, tech-for-good developers, and sustainability advocates, we create immersive experiences that inspire real-world action for people and the planet. In collaboration with the United Nations Environment Programme (UNEP), we launched initiatives like 100 Days to #BeatPlasticPollution, using augmented reality (AR) games to engage and educate digital youth on sustainability.
My proudest moments
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Meeting King Charles III: A recognition for Women in Tech
SGInnovate selected me to meet King Charles III, where I shared how art could be blended with XR technology to promote the sustainable development of people and our planet.
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Showcasing Tech for Good with Apple
Apple invited me to meet Tim Cook before I hosted an #ArtxTechforGood ‘Today At Apple’ session teaching young creators to use AR to visualise solutions to protect our oceans.
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My TEDx Talk: Gaming for Good
At TEDxTanglinTrustSchool, I shared how immersive 3D games, like Sky Farm Island, can inspire kids to grow and eat their greens for healthy hearts and a healthier planet.
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Meeting HRH The Princess Royal
Met HRH The Princess Royal at Singapore's King's Birthday Celebration, representing British Tech Advisors.
Proud to champion UK tech scaleups in Asia-Pacific alongside her advocacy for women in STEM, our Australia expansion opens even more global pathways for founders. -
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Self-funded (PLASTIK) short film on marine plastic pollution
Commissioned Studio Birthplace for a visceral story that inspired hope to end the plastic pollution crisis which hit 2M+ views, was shown at San Francisco International Airport, won 6 film awards, and was screened at COP28. Watch it here!
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Invited to the King's Garden Party at Buckingham Palace
Recognised for supporting UK tech scale-ups expanding into Singapore and APAC as part of British Tech Advisors (B.TA), a community of founders who've built, scaled, and exited companies, now helping the next wave do it faster and better.
Talking Tech, Trust & Tomorrow
Tune in to my podcasts covering two of my favourite topics, online safety and gaming for good:
🎙️ k-ID Talks
The podcast I host focuses on interviewing industry experts on how to keep kids safe as they play, learn and grow up online.
🌱 Sky Farm Island Podcast
The podcast I commissioned that brings together urban farmers and educators across 10+ countries to explore how online games can promote an understanding of the future of food production in cities.
As seen in…
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![Five women in traditional and modern Asian dresses posing for a promotional image for ICON Singapore, with the tagline "ReDefining Power" and neon light accents.]()
ICON Magazine: Shaping the Digital Future for the Next Generation
Selected as a Game Changer 2025 by ICON Magazine for my work at k-ID, focusing on empowering youth and families online. I believe online safety can be achieved through open, honest conversations, not just restrictions.
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![A woman with short dark hair wearing a light sleeveless shirt and a watch, standing next to a sign that reads 'Prestige Women of Power 2022' with logos of Hublot and Sulwhasoo.]()
Prestige: Women of Power 2022
Chosen as one of the Women of Power 2022, for my work in using XR technologies for social and environmental change, empowering diverse artists across Southeast Asia to unite art, technology, and sustainability for an inclusive future.
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![Black and white portrait of a woman with short hair, wearing a blazer over a shirt, sitting with hands folded on her lap. To the right, text announces Kay Vasey helping Spur change through MeshMinds' artful technology, authored by Cara Yap, dated October 3, 2022, with social media icons below.]()
A+: Merging Art, Technology, and Sustainability
Interviewed by A+ about merging art and technology for sustainable development and how creativity can addresses the world's most pressing social and environmental challenges.
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![Digital illustration of a mythical creature with the body of a human and the head of an ox, depicted in a low-poly style. The creature is holding a sword and is set against a red circular background, surrounded by stylized clouds and waves.]()
Tatler Highlights MeshMinds' Sustainability Initiatives
Tatler highlighted the MeshMinds Foundation for showcasing immersive experiences during Singapore Art Week that engage the public in environmental issues and reinforce our commitment to a sustainable future.
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![A woman with short dark hair wearing a red top and a gold necklace speaking in front of a white wall with framed pictures, with overlay text introducing her as Kay Vasey, Chair of B.T.A and founder & CCO of Meshminds, at a British Tech Advisors Singapore event.]()
Helping UK Tech Scale in Southeast Asia
As Chair of British Tech Advisors, I lead a group of investors, founders, and senior tech executives handpicked by the British High Commission to help UK tech scaleups navigate regional expansion and build sustainable business relationships across the Asia-Pacific region.
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![Page of a publication titled "How Augmented Reality Is Driving Action in the Plastic Pandemic" with images showing a sea turtle wearing a plastic bag and a plastic cup floating in the ocean, and a woman holding a reusable cutlery set.]()
SEADS Blog: Using AR to Beat the Plastic Pandemic
Highlighted for the successful launch of ‘100 Days to #BeatPlasticPollution’ campaign for the UN Environment Programme, using AR to drive education, advocacy and climate action across Southeast Asia.
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SG100 Women in Tech
Being one of the Singapore 100 Women in Tech genuinely means the world to me.
purpose-driven, youth-focused work makes a positive difference in our world and I am proud to have been recognised for it.
Looking to collaborate?
🎤 Book me as a speaker on digital futures, youth empowerment or tech for good
👧 Get advice on child-centred design for digital experiences
🌏 Access high level connections to investors, founders and senior tech executives in the Asia-Pacific region
🎮 Receive guidance on how to create educational games that inspire real-world action
If you're working on a project that is focused on the sustainable development of people and our planet, please get in touch to see how I can help you.
Aboard the OceanXplorer, I joined the first-ever OceanX Education Hackathon, working alongside brilliant minds to explore how immersive and interactive experiences could reach the young people we most need to engage.